Ontario Aerospace Mission to Avalon Australian International Airshow, March 17 – March 28, 2025

The Government of Ontario, in partnership with the Trade Commissioner Service in Australia and New Zealand and the Ontario Aerospace Council, is organizing an aerospace export mission to the 2025 Avalon Australian International Airshow in Geelong (Avalon), Australia with a roadshow in the week prior to Avalon in Wellington, New Zealand; Brisbane, Adelaide and Melbourne in Australia.

Companies with applications for the aerospace and defence sectors including specialized civil aviation, aerospace and defence manufacturers and suppliers, maintenance repair and overhaul, Information and Communications Technologies (i.e. cybersecurity), and infrastructure are invited to submit your application by September 13, 2024.

Why Australia – Australia Aerospace and Defence Market Overview Webinar
Date: Thursday, September 5, 2024
Time: 17:00 – 18:30 EDT
Webinar Registration: Click here for webinar registration
Target Audience: Companies with applications for the aerospace and defence sectors including specialized civil aviation, aerospace and defence manufacturers and suppliers, maintenance repair and overhaul, Information and Communications Technologies (i.e. cybersecurity),  and infrastructure.

The Canadian Trade Commissioner Service in Australia is hosting a market briefing webinar series focused on the Australian market. We are excited to invite you to join us for this informative session. The webinar will cover topics including:

• Recent changes in the political and industrial landscape
• How to do business with the aerospace and defence industry
• Insights from a Canadian business operating in Australia
• A dedicated questions and answers (Q&A) session for your questions

This will be an annual webinar designed to showcase the market potential in Australia, address challenges, and offer sector-specific information.

Why AVALON – Brand Awareness & Business Development
The Avalon Australian International Airshow is a global business, defense and aviation event, attracting senior aerospace, defense and civil aviation industry members, military and government decision-makers from around the world. Incorporating an international industry exhibition, aircraft static displays, specialist conference program, VIP delegation to business engagement, networking, careers and skills pathways education and weekend public airshow spectacular, Avalon is the largest event of its kind in the southern hemisphere.

A biennial event, Avalon 2023 attracted 248,000 trade and public attendees (48,516 trade day attendances), 794 participating companies from 28 nations and 281 official delegations from 38 nations during the six day event.

Strongly supported by the Royal Australian Air Force, State Government of Victoria and the City of Greater Geelong, the next Avalon Australian International Airshow will be held at Avalon Airport from 25-30 March 2025 (Trade Show days 25-28, March 2025).

2025 Avalon Exhibition Prospectus: https://www.airshow.com.au/airshow2025/TRADE/exhibition/prospectus.asp

2025 Avalon Program: https://www.airshow.com.au/airshow2025/TRADE/program/program-overview.asp

Why Join the Mission – Showcase & Lead Generation
Target Participants: Companies with applications for the aerospace and defence sectors including specialized civil aviation, aerospace and defence manufacturers and suppliers, maintenance repair and overhaul, Information and communications technologies (i.e. cybersecurity), professional services, transportation and infrastructure.

Joining the Ontario mission to Avalon represents an excellent opportunity for innovative Ontario companies possessing relevant products, solutions, technologies or services to showcase their offerings, and to learn about the latest industry/market trends. Participation in the mission also provides a unique platform and unrivaled visibility to access potential clients and partners from key markets across Australia and Asia Pacific region.

Mission Program & Activity
Mission Program (subject to change)

• Monday March 17 and Tuesday March 18: Wellington, New Zealand
• Wednesday March 19: Brisbane, Australia
• Thursday March 20 and Friday March 21: Adelaide, Australia
• Saturday March 22 and Sunday March 23: free time
• Monday March 24 to Friday March 28: Melbourne, Geelong, Australia

Mission Activities (subject to change, may vary by participation option selected)

• Market/Sector Briefing (Sep 5, 2024): see section above for webinar and registration details
• Pre-mission Program & Activity Briefing (date TBC)
• In-market Briefing at each roadshow city
• Exhibition in the Ontario/Canada pavilion at the 2025 Avalon (Mar 25-28, 2025)
• Avalon conference sessions and networking events
• Curated B2B meetings during Avalon
• Workshop/Presentation/Procurement meetings with the key government, industry and business partners in roadshow cities
• Networking activities in roadshow cities
• Aerospace/defense/MRO project site visits in selected roadshow cities (TBC)

Expectations from the Mission

• Develop a first-hand understanding of the opportunities and challenges of doing business in foreign markets
• Gain insights and market intelligence
• Increase visibility of your product or service
• Meet academic or research entities
• Meet key commercial entities, industry players, and potential buyers, investors and/or partners
• Meet key regulatory bodies
• Participate in networking events
• Participate in pre-organized business to business meetings
• Pitch your product /service to selected audiences
• Receive on-the-ground assistance from the Canadian Trade Commissioner Service and provincial government representatives

Participation Options & Fees
Participation Options:

• Option 1: Avalon Exhibition (including B2B program) + Roadshow
• Option 2: Roadshow Only (up to two Avalon tickets included)

Participation Fees: (estimated range, subject to change, fee will be confirmed in mid Sep)

• Option 1: $3,500-$4,000 per company
• Option 2: $800 – $1,000 per company

Participation Fee Covers:

• 1:1 export advice and consultation
• Market/ Sector Briefing (Sep 5, 2024): see section above for webinar and registration details
• Pre-mission Program & Activity Briefing (date TBC, mission participants only)
• In-market briefing at each roadshow city
• Turn-key individual exhibit pod within the Ontario/Canada pavilion at the 2025 Avalon (Option 1 only)
• Shared meeting space within the Ontario/Canada pavilion at the 2025 Avalon (Option 1 only)
• Company listing on the Avalon website and Avalon app as part of an online trade directory (Option 1 only)
• Company listing on the SourceFromOntario.com website (online mission directory for all Ontario trade missions)
• Marketing support including Canada Capability Booklet
• Trade Visitor Ticket to access Avalon conference sessions and networking events (maximum two per company)
• Curated B2B matchmaking program during Avalon (Option 1 only)
• Workshop/Presentation/Procurement meetings with the key government, industry and business partners in roadshow cities
• Networking activities in in roadshow cities
• Aerospace/defense/MRO project site visits in selected roadshow cities (TBC)
• Travel logistics support including Air Canada discount code (10-15% excluding Economy basic fare class), hotel recommendations in each city (group rate available), Australia visa information and group shuttle bus between Melbourne and Avalon show venue (Mar 25-28, 2025 with seat limitation)

How to Apply for the Mission

• Mission Application Link: https://www.eventreg.mgcs.gov.on.ca/?eventid=C95605EB-97AB-4E6D-BF24-672BBA454BD2&lang=en
• Mission Application Deadline: September 13, 2024
• Available Exhibition Spot(s): 8
• Option 1 application may close early due to space limitation. Application is taken on a “First come, First Served” basis.
• Priority for exhibition pod selection and logistics arrangement with capacity limitation (i.e. Avalon shuttle) are decided by the date and time when registration/payment is completed