Canada-China Women in Business Virtual Mission
February – March 2021
COVID-19 has suspended travel and slowed international business development, but China’s control of the pandemic and economic rebound poses a unique opportunity for Canadian businesses and exporters. From February to March 2021, the CCBC Women in Business Virtual Mission engaged two delegations of senior women business leaders:
• A Canadian delegation of 26 Canadian executives in two groups (new and experienced) interested in building and deepening their China connections and enhancing their ability to sell their products and services to the China market.
• A Chinese delegation of 19 Chinese executives with interest in doing business or investing in Canada to learn, network and build relationships with Canadian companies and organizations.
Our Virtual Event Platform is open until April 18, 2021, for general public registration.
Register for free to connect and network with our delegates, and watch the replay of our Pitch Presentation Showcase.

CANADIAN DELEGATION
From February to March 2021, CCBC will lead up to 25 Canadian senior women business leaders on the CCBC Women in Business Virtual China Mission* to enhance their ability to sell their products and services to the China market. The March 16-17 mission will feature a virtual business exhibition and pitch presentation before a live audience of Chinese participants in Beijing, as well as an interactive virtual program including roundtable discussions with distinguished speakers, industry breakouts, and B2B networking opportunities. Leading up to the Mission, delegates will undergo eight hours of specialized training focused on brand positioning, digital marketing, Chinese business culture, funding business expansion, and protection of IP; and subsequent to the Mission delegates will have the opportunity to virtually join the CCBC China Business Development Roadshow to connect with supply chain partners in Nanjing and Hangzhou.
CCBC thanks CanExport Associations for partial funding support for this program.
*Inclusive of those who self-identify as women.
February 9, 2021
3:00pm – 5:00pm EST | Workshop 1: Mission Onboarding & Doing Business in China*
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February 16, 2021
3:00pm – 5:00pm EST | Workshop 2: Presenting your brand to the China Market by digital marketing agency WPIC
All delegates will have the opportunity to partake of a 15-minute personalized consultation on their company’s “tech-readiness” for the China market. |
February 23, 2021
3:00pm – 5:00pm EST | Workshop 3: Women in Business Toolkit: Support for Canadian Exporters & IP and Trademark Protection
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March 2, 2021
3:00pm – 5:00pm EST | Workshop 4: Perfecting your Pitch*
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March 9, 2021
8:00pm – 9:00pm EST | Special session on Nanjing and Hangzhou |
March 16, 2021
8:30pm – 11:00pm EST | Virtual Mission Day 1* 8:30pm – 9:55pm EST | Mission Exhibition Launch Virtual for Canadian Participants; China Breakfast and Reception in Beijing • Pitch Presentation Showcase before Audience of Invited Guests and Partners • Remarks from H.E. Dominic Barton, Ambassador of Canada to the People’s Republic of China • Remarks from Sponsors and Distinguished Speakers
10:00pm – 11:00pm EST | Industry Breakout Virtual Networking
Note: Invited guests are in process of being confirmed |
March 17, 2021
7:00pm – 10:00pm EST | Virtual Mission Day 2* 7:00pm – 7:45pm EST | Up-Close & Personal: Canadians making it in the China Market Linda Hasenfratz, CEO, Linamar
7:50pm – 8:30pm EST | Deepening Our China Ties Guest Speaker
8:35pm – 9:50pm EST | Virtual Networking with Chinese Women’s Delegation
9:50pm EST | Closing Remarks
Note: Invited guests are in process of being confirmed |
March 24, 2021 (China Time)
Delegate videos played and meetings arranged | CCBC China Roadshow to Nanjing |
March 26, 2021 (China Time)
Delegate videos played and meetings arranged | CCBC China Roadshow to Hangzhou |
* Indicates delegate participation is mandatory
For more information, please contact your regional Chapter Director:
• Atlantic: Laura Markle
• Quebec: Philippe Jeanneau
• Ontario: Jeff Zhang
• Prairies: Philippe Jeanneau
• BC: Lotta Ygartua
CHINESE DELEGATION
From March 17-18, 2021, the CCBC Women in Business Virtual Inbound Canada Mission* will invite up to 20 Chinese women business leaders to build relationships with Canadian counterparts and learn about high quality business and investment opportunities. Chinese delegates will interact with Canadian government representatives, senior executives, CEOs and business owners. Small-group in-person and virtual networking will feature the participation of foremost Canadian companies.
This Mission builds on a relationship CCBC has developed with the Mulan Initiative, a group of female senior executives at the level of the China Entrepreneur Club, with whom our 2019 Women’s Mission delegates interacted. Coincident with this 2021 Inbound Canada Mission, CCBC will lead a Virtual Outbound Mission of Canadian women founders, owners, and senior executives who have a product, service or technology to export or sell to China. Chinese and Canadian delegate programs will intersect to create and strengthen a Canada-China community of women in business and trade.
Delegates for this Inbound Canada Mission will have priority in recruitment for CCBC’s next Inbound Canada Mission, planned to invite a delegation of Chinese women executives to Canada between November 1, 2021 and March 31, 2022. The next Women’s Mission will build on the training offered in this mission and involve and more specific B2B interaction based on delegate goals for business with Canada.
CCBC thanks CanExport Associations for partial funding support for this program.
*Inclusive of those who self-identify as women.
PROGRAM AT A GLANCE
- On March 17, 2021, mission delegates will be invited to the Mission Launch and Reception at The Embassy of Canada to China – Beijing, and will participate in a series of seminars on Doing Business in Canada introducing a range of Canadian businesses, industry segments and investment opportunities.
- On March 18, 2021, Mission delegates will take part in virtual networking with the Canadian Women’s delegation via the Mission’s virtual event platform.
- CCBC will curate meetings for Chinese delegates interested in connecting with CCBC member companies.
March 17, 2021
The Embassy of Canada to China – Beijing
8:30am – 9:00am CST | Sign-In and Refreshments |
9:00am – 10:00am CST | CCBC Women in Business Mission Launch Virtual for Canadian Participants; China Breakfast and Reception in Beijing
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10:00am – 10:30am CST | Discover Canada Networking Reception |
10:45am – 11:45am CST | Seminar: Buying & Investing in Canada |
12:00pm – 1:00pm CST | Business Lunch Roundtable with Rachel Bedlington, Minister (Commercial) The Embassy of Canada to China – Beijing |
1:10pm – 2:00pm CST | Seminar: The Benefits of Canadian Education & Path to Immigration |
2:00pm – 2:50pm CST | Getting to Know Canadian Brands Roundtable |
March 18, 2021
8:30am – 10:00am CST | Virtual Networking with Canadian Women’s Delegation |
Note: Invited guests are in process of being confirmed
For more information,
please contact your regional Chapter Director:
• Beijing: Noah Fraser
• Shanghai: Edward Dai