Established in 2018 and co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government, the China International Import Expo (CIIE) is the world’s first import-themed national-level expo. It was designed to promote the Chinese domestic market and boost domestic consumption.

This year’s CIIE is scheduled for November 5-10, 2022, and will be held in Shanghai, China.

On Thursday July 7, 2022, at 9:00 am EDT, CCBC and session co-hosts CIIE Bureau and Bank of China (Canada) held a virtual session on how organizations can benefit from the trade fair, either as an exhibitor, buyer or visitor. The speakers introduced the highlights of the upcoming CIIE trade fair with a focus on two of Canada’s strongest sectors — Food and Agricultural Products, and Trade-In Services — and we explored how you can maximize your CIIE experience.

With more than 420 new technologies, services and products expected to be on display this year, CIIE is a must-attend exhibition for Canadian businesses that currently work with China or are actively seeking to enter the Chinese market.

The link to the video presentation is available upon request. Please contact your regional Chapter Director to request access:

• Atlantic: Philippe Jeanneau
• Quebec: Philippe Jeanneau
• Ontario: Jeff Zhang
• Prairies/Nunavut/NWT: Philippe Jeanneau
• BC/Yukon: Lotta Ygartua
• Beijing: Noah Fraser
• Shanghai: Edward Dai

This session was free of charge and open to CCBC members and non-members.

Session speakers included: 

• Welcome remarks: Sarah Kutulakos, Executive Director & COO, Canada China Business Council
• ZHUANG Yan, Director, CIIE Bureau
• Consulate General of Canada in Shanghai remarks: Albert Lee, Consul & Trade Commissioner
• Bank of China (Canada) remarks: LI Aihua, President & CEO, Bank of China (Canada)
• Food and Agricultural Products exhibition area introduction: ZHANG Erjia
• Trade-in Services exhibition area introduction: WANG Yudong
• SU Lijun, Senior Manager, COFCO Corporation