Introduced in 2020, CCBC is pleased to host the second edition of the China Ready webinar series, designed to provide SME executives with the knowledge and insight needed to launch into the China market successfully. As China continues to rebound from COVID-19, the demand for Canadian branded products will be strong throughout 2021. Participants who complete all six sessions will receive a ‘CCBC China Ready’ certificate. Conclusion of all six will leave participants ready to consider their next steps.

China Ready 2021 Series Session #2: The Power of Language in Business Communication
In this webinar, participants learned the basics of business Mandarin terminology and the interconnection between Chinese culture and language.

Nelson Mandela once said: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

This is especially true in China, where relationships are considered essential to doing business. In this webinar, Lauren Liu, an instructor at the Toronto Mandarin School who has been teaching Mandarin for over 11 years, explained why it’s important to know a few key phrases and what it means to have a Chinese name when doing business in China. Lauren has a wealth of experience teaching business and cultural training to companies like Shopify, Pepsico, and KPMG.

Laura Markle, CCBC’s Atlantic Chapter Director, moderated the session and also provided her personal experience as a Canadian who studied Mandarin full-time when she lived in Beijing.

This session was free of charge for CCBC members, C$25+HST for non-members.

Webinar Series Sponsor 

The link to the video presentation is available upon request. Please contact your regional Chapter Director to request access:

• Atlantic: Laura Markle
• Quebec: Philippe Jeanneau
• Ontario: Jeff Zhang
• Prairies: Philippe Jeanneau
• BC: Philippe Jeanneau

• Beijing: Noah Fraser

• Shanghai: Edward Dai

About the Speaker

Lauren Liu
Instructor
Toronto Mandarin School

Lauren (LIU Laoshi) has been teaching Chinese as a foreign language for over 10 years in the Greater Toronto Area to students of all levels and cultural backgrounds. With over 12,000 hours of in-person teaching and over 1,500 hours of online teaching (since March 2020), she finds passion in sharing not just the Chinese language with her students, but the culture and stories behind the language as a whole. She emphasizes interaction as both the means and the ultimate goal of teaching and learning, and is highly inspired and loves the cultural exchanges in her class.

She specializes in teaching Business Chinese and is the author of the textbooks “Speak Chinese: Basic to Business” (2019) and “Speak Chinese with Confidence” (2021). Her students are from different sectors and industries across Canada. She works with them to customize relevant and fun lessons to meet their immediate learning needs and goals.

In her work, she aims to assist business professionals in corporate, government and non-profit organizations to bridge the language and cultural barriers, and engage in more effective and productive interactions and relationships with Chinese-speaking counterparts.

CCBC’s China Ready Series Second Edition schedule and topics* to be covered include:

• Session #1: Guanxi 关系 – Building Social Networks for Better Business, April 7 at 1:00 pm EDT
• Session #2: The Power of Language in Business Communication, April 21 at 1:00 pm EDT
• Session #3: The E-commerce Revolution – Explore Getting Your Product into the World’s Largest Consumer Market, May 5 at 1:00 pm EDT
• Session #4: How to Manage Legal Risk and Improve Your Prospects for Early Success in China, September 15 at 1:00 pm EDT
• Session #5: Understanding Supply China Logistics inside China, September 29 at 1:00 pm EDT
• Session #6: Finding the Right Business Partner in China, October 13 at 1:00 pm EDT

*Program and dates are subject to change