CCBC completed the first Interactive Deep Dive of its virtual event, Riding China’s Economic Wave: The Big Picture and Three Close-Ups, on November 25. Part of a larger program that ran from November 24-27, the virtual event was designed for Canadian companies doing business in China or considering this market in their global business plans. The program allowed participants to gain a better understanding of business in China, the opportunities available and the skills needed to be successful. Attendees received a comprehensive overview of topical business matters, heard case studies and joined a discussion with the speaker to apply learnings to their own companies.

Brand growth in China: From product in to money out

November 25 – 8:00 am – 11:00 am PST / 11:00 am – 2:00 pm EST

Joseph Cooke
Co-founder & President
WPIC Marketing + Technologies

Attendees gained a high-level introduction about the opportunity that China presents and learn what brands should look for when they’re thinking about approaching the Chinese market. The presentation also highlighted:

• The Alibaba platform and what makes Tmall the key ecosystem in China
• Logistics and operations considerations when entering the market
• What sort of support exists at government level for Canadian brands looking at China market entry
• A case study about how to go “direct” in China; what it has been like to enter Chinese market in the wake of COVID
• Omni-channel success in market – key considerations to ensure your brand is “future-proof” in China

Interested in the video recording or PowerPoint presentation from this Deep Dive? Please contact your Chapter Director to request access:

• Atlantic: Laura Markle
• Quebec: Philippe Jeanneau
• Ontario: Jeff Zhang
• Prairies: Philippe Jeanneau
• BC: Lotta Ygartua

• Beijing: Noah Fraser

• Shanghai: Edward Dai

Tickets:
• Main Seminar: $25+13% HST (members) / $50+13% HST (non-members)
• Main Seminar and Deep Dive Sessions: $50+13% HST (members) / $75+13% HST (non-members)

CCBC thanks CanExport Associations for partial funding support for this program.