Select Page

Riding China’s Economic Wave: The Big Picture and Three Close-Ups

Nov 24, 2020CCBC Past Events

Riding China’s Economic Wave: The Big Picture and Three Close-Ups

Nov 24, 2020CCBC Past Events

Riding China’s Economic Wave:
The Big Picture and Three Close-Ups

Opportunities for Canadian Exporters To Do Business
with China during COVID-19

 

As the world economy suffers the effects of COVID-19, China is the only G20 country expected to see positive economic output this year. Business opportunities for Canadian products and services abound, but how have the landscape and demands in the Chinese market changed?

 

From November 24-27, 2020, CCBC hosted a virtual conference that started with a half-day seminar featuring expert speakers from China examining sectoral opportunities, outlining Chinese consumer behaviours, and sharing how business practices are changing in a travel-restricted environment. This must-attend event was designed for Canadian companies doing business in China or considering this market in their global business plans. Participants were able to gain a better understanding of business in China, the opportunities available and the skills needed to be successful.

 

CCBC thanks CanExport Associations for partial funding support for this program.

 

Interested in the video recordings or PowerPoint presentations from the event? Please contact your Chapter Director to request access:

 

• Atlantic: Laura Markle
• Quebec: Philippe Jeanneau
• Ontario: Jeff Zhang
• Prairies: Philippe Jeanneau
• BC: Lotta Ygartua

• Beijing: Noah Fraser

• Shanghai: Edward Dai

 

Dates:
NOVEMBER 24, 2020 – Half-day Main Seminar and Regional Breakouts

Main Seminar: 8:00 am – 11:00 am PST / 11:00 am – 2:00 pm EST
Regional Breakout Sessions: 11:00 am – 11:45 am PST / 2:00 pm – 2:45 pm EST

 

Open to all companies, the program on November 24 included presentations, panel discussions and regional breakout sessions on the following topics:

 

• Understanding the Chinese consumer in a COVID-19 environment

Presented by McKinsey & Company

• Communicating efficiently with Chinese consumers

Presented by McKinsey & Company

• Key sector opportunities during COVID-19

Presented by The Economist Group

• Conclusion by H.E. Dominic Barton, Canada’s Ambassador to China

• Chapter Networking Sessions: Following the main session, participants broke out into virtual networking sessions run by CCBC’s Atlantic, Quebec, Ontario, Prairies, and BC chapters.

 

NOVEMBER 25, 26 and 27, 2020 – Interactive Deep Dives
Start time: 8:00 am PST / 11:00 am EST

 

Companies interested in deepening their knowledge and learning from experts could join interactive sessions on topical business matters. Attendees received a comprehensive overview, heard case studies and joined a discussion with the speaker to apply learnings to their own companies.

 

• November 25 – 8:00 am – 11:00 am PST / 11:00 am – 2:00 pm EST

Brand growth in China: From product in to money out

Joseph Cooke, Co-founder and President, WPIC Marketing + Technologies

 

Attendees gained a high-level introduction about the opportunity that China presents and learn what brands should look for when they’re thinking about approaching the Chinese market. The presentation also highlighted:

  • The Alibaba platform and what makes Tmall the key ecosystem in China
  • Logistics and operations considerations when entering the market
  • What sort of support exists at government level for Canadian brands looking at China market entry
  • A case study about how to go “direct” in China; what it has been like to enter Chinese market in the wake of COVID
  • Omni-channel success in market – key considerations to ensure your brand is “future-proof” in China

 

• November 26 – 8:00 am – 10:00 am PST / 11:00 am – 1:00 pm EST

Communication in China: How to manage your reputation, government relations, cultural & political matters

James McGregor, Chairman Greater China, APCO Worldwide

 

Lessons learned from companies operating in the Chinese market on communication, government relations and public affairs, as well as a look at the current trajectory of Chinese regulatory and commercial policies and what that means for opportunities and barriers.

 

• November 27 – 8:00 am – 10:00 am PST / 11:00 am – 1:00 pm EST

Staying on top of the rules and regulations, and ensuring you are compliant, from afar

Carl Breau, CEO, Saimen

 

Operating in 2020 has been a daunting challenge for most Canadian companies, even more so when managing operations in a constantly evolving business landscape such as China. Through a series of recent case studies, participants discovered best practices to help navigate the Chinese industrial landscape and markets. How are Canadian company operations affected by trade wars and dual-circulation, by frozen food virus concerns, by the recently signed RCEP treaty and other examples? The speaker guided attendees through real business cases and suggested the best management strategies to help come out on top and capitalize on the China opportunities in 2020 and into 2021.

 

Tickets:
• Main Seminar: $25+13% HST (members) / $50+13% HST (non-members)
• Main Seminar and Deep Dive Sessions: $50+13% HST (members) / $75+13% HST (non-members)

 

About the speakers:

 

 

Caleb Balloch
Associate Partner, Shanghai
McKinsey & Company

 

Biography

 

 

H.E. Dominic Barton
Canada’s Ambassador to China

 

Biography

 

 

Mary Boyd
Director, Economist Corporate Network, Shanghai
The Economist Group

 

Biography

 

 

Carl Breau, P. Eng. M. Eng. | 卡尔
CEO
Saimen

 

Biography

 

 

Joseph Cooke
Co-founder & President
WPIC Marketing + Technologies

 

Biography

 

 

Johnny Ho
Associate Partner, Shanghai
McKinsey & Company

 

Biography

 

 

Xin HUANG
Partner, Hong Kong
McKinsey & Company

 

Biography

 

 

James McGregor
Greater China Chairman
APCO Worldwide

 

Biography

Canada China Business Council (CCBC)