In a remarkable display of Team Canada spirit, CCBC, in close collaboration with the Consulate General of Canada in Shanghai and the Canadian Chamber of Commerce in Shanghai, spearheaded a significant joint initiative. The effort resulted in the creation of an eye-catching Country Pavilion within the dynamic consumer goods section of the China International Import Expo (CIIE) VII, from November 5-10. The pavilion served as a platform for many Canadian exporters to showcase their products, drawing a diverse and engaged audience.

The CCBC team, working closely with the Canadian Trade Commissioner Service Team, facilitated productive B2B meetings within the CIIE Country Pavilion. These B2B interactions not only enhanced the brand value of Canadian exporters but also contributed to increased sales. At the same time, a series of impactful signing ceremonies took place, further solidifying the event’s success. CCBC thanks CanExport Associations for partial funding support for this program.

CCBC members at CIIE 2024
CCBC members once again demonstrated their strong and ongoing presence at this year’s CIIE. From consumer goods to nutraceuticals, from modern business services to healthcare solutions, these members showcased their diverse range of offerings. These include some of the most highly sought-after products among Chinese consumers, as well as cutting-edge technological applications in high demand. CCBC’s Shanghai Chapter actively engaged with a significant number of members, facilitating in-depth and meaningful exchanges. Looking ahead, we remain dedicated to supporting our members’ market expansion efforts through key events like CIIE in the years to come, fostering greater business cooperation and growth opportunities between Canada and China.