CCBC’s China Ready Webinar Series is back for its third edition and we are ready to run another set of educational webinars to fill your China toolbox. Introduced in 2020, this series provides SME executives with the knowledge and insight needed to launch into the China market successfully. Designed for those considering China for trade diversification or who are curious but not sure where to start, the modules in this series cover a range of topics related to doing business in China. As China continues to rebound from COVID-19, the demand for Canadian branded products will continue to be strong.

Participants who complete all six sessions will receive a ‘CCBC China Ready’ certificate. Sessions are free of charge for CCBC members; $25+HST per session or $100+HST for all 6 sessions for non-members.

China Ready 2022 Series Session #3: Marketing Your Brand Successfully in China
October 5, 2022
In this session we covered what Canadian companies need to consider in order to market their brand in the Chinese market successfully. Marketing tools in China have their own ecosystem and companies need to tailor their marketing strategies to fully take advantage of the unique opportunities in China. Attendees learned how offline and online marketing is used and if your business should partner with key opinion leaders (KOLs), and explored different brand strategies that can set your organization apart. 

The link to the video presentation is available upon request. Please contact your regional Chapter Director to request access:

• Atlantic: Edward Dai
• Quebec: David Perez-Des Rosiers
• Ontario: Jeff Zhang
• Prairies/Nunavut/NWT: Lotta Ygartua
• BC/Yukon: Lotta Ygartua
• Beijing: Noah Fraser
• Shanghai: Edward Dai

Sponsor remarks by:

Robert MacGregor
Counsel
McInnes Cooper 

Presentations by: 

Monica Chang
Director of Customer Success
WPIC Marketing + Technologies

Monica Chang is Director of Customer Success at WPIC. She holds an MBA from the Thunderbird School of Management, and has over 16 years of experience in international marketing and go-to-market strategy. Prior to joining WPIC, she worked at L’Oréal USA, Benefit Cosmetics (LVMH Group), and TRX Training.

Tianpeng WANG
CEO and Founder
Trustiics

Tianpeng WANG is the CEO and Founder of Trustiics, a Canada-based online legal marketplace where international SMEs have direct access to vetted, experienced lawyers, and practical, reliable and affordable legal services in China.

Tianpeng is a trained and qualified lawyer in both the U.S. and China, with 15 years of experience. He has a wide range of experience at U.S.-, U.K.- and China-based law firms including Morrison & Foerster, Clifford Chance and Jingtian & Gongcheng. His extensive experience has helped a great number of large and small businesses in their overseas success with China-related legal matters.

About the moderator:

Lotta Ygartua
Regional Director, Western Canada
Canada China Business Council (CCBC)

As Regional Director of Western Canada, Lotta is responsible for building the CCBC membership base throughout the region by connecting Canadian and Chinese businesses, promoting Canada-China bilateral trade, organizing events and supporting the delivery of member services. Lotta has over 10 years of marketing experience in the technology, marketing research, communications and art sectors. Prior to joining the CCBC, she was Marketing Manager at the China-Britain Business Council based in the UK, promoting trade and business with China and organizing high-calibre events involving the Chinese Premier and the Prime Minister of Great Britain.

Lotta spent several years living in China, where she studied and worked for a local company that developed products for the Chinese market. Lotta studied Mandarin at the University of Nanjing and Nanjing Normal University. She holds a BA in Chinese and BSc in Social and Economic Geography from Uppsala University, Sweden.

CCBC’s China Ready Series Third Edition schedule and topics to be covered include:

• Session #1: Exporting to China – How to Ensure a Smooth and Consistent Experience, September 14, 2022   
• Session #2: The E-commerce Revolution – Get Your Product into the World’s Largest Consumer Market, September 21, 2022
• Session #3: Marketing Your Brand Successfully in China, October 5, 2022
• Session #4: Manage Legal Risks and Improve Your Prospects for Early Success in China, October 19, 2022
• Session #5: Guanxi (关系) – Building Social Networks for Better Business, November 2, 2022   
• Session #6: Find the Right Business and Sourcing Partners in China and Asia, November 17, 2022