CCBC’s China Ready Webinar Series is back for its third edition with another set of educational webinars to fill your China toolbox. Introduced in 2020, this series provides SME executives with the knowledge and insight needed to launch into the China market successfully. Designed for those considering China for trade diversification or who are curious but not sure where to start, the modules in this series cover a range of topics related to doing business in China. As China’s middle class continues to grow, a strong demand for Canadian branded products exists.

Participants who complete all six sessions will receive a ‘CCBC China Ready’ certificate. Sessions are free of charge for CCBC members; $25+HST per session or $100+HST for all 6 sessions for non-members.

China Ready 2022 Series Session #2: The E-commerce Revolution – Get Your Product into the World’s Largest Consumer Market
September 21, 2022
China has experienced explosive growth in e-commerce and has now taken the top spot as the world’s largest online consumer market. In 2020, the Chinese market was worth US$1,343.5 billion in sales, with fashion being the biggest segment. According to a report by Statista, China will stay in the lead through 2025 when revenue is estimated to reach US$1,996.0 billion, as China’s rapidly growing middle-class try to get quality imported products through e-commerce platforms. With stats like these, the time has never been better for brands to connect with Chinese consumers by providing high-quality Canadian goods.

The link to the video presentation is available upon request. Please contact your regional Chapter Director to request access:

• Atlantic: Edward Dai
• Quebec: David Perez-Des Rosiers
• Ontario: Jeff Zhang
• Prairies/Nunavut/NWT: Lotta Ygartua
• BC/Yukon: Lotta Ygartua
• Beijing: Noah Fraser
• Shanghai: Edward Dai

Sponsor remarks by:

Michael Drake
Partner
McInnes Cooper 

Tianpeng WANG
CEO and Founder
Trustiics

Presentations by: 

Monica Chang
Director of Customer Success
WPIC Marketing + Technologies

Monica Chang is Director of Customer Success at WPIC. She holds an MBA from the Thunderbird School of Management, and has over 16 years of experience in international marketing and go-to-market strategy. Prior to joining WPIC, she worked at L’Oréal USA, Benefit Cosmetics (LVMH Group), and TRX Training.

Nicole Lin
Business Development Country Manager, Canada
B2C Retailing, Alibaba Group

Nicole joined Alibaba’s B2C Retailing team in 2018. Her area of expertise includes product, brand and category management, and international business development. Nicole has extensive experience in both FMCG and luxury buying, and online and offline retail in Asia. She is now based in Vancouver, British Columbia and helps Canadian and U.S. brands and companies tap into the China market through cross-border e-commerce. 

About the moderator:

Edward Dai
Regional Director, Atlantic Canada; Chapter Director, Shanghai
CCBC

Edward Dai is responsible for membership services, coordinating trade and investment events in the YZD and South China region, connecting Canadian delegations with municipal- and provincial-level Chinese governments, and promoting bilateral economic relations through his network of contacts across China.

Prior to joining CCBC, Edward spent over 17 years in the commercial conference industry. He was involved in large-scale business events, sales, and operations in Asia, Europe, Africa, and Americas, with a focus on the multi-variant China market. With his significant knowledge of the Chinese business community, Edward is able to work with Chinese companies at all levels, from central-state corporations to private firms.

Edward is proficient in both English and Chinese. He holds a Bachelor of Economics degree from Shanghai University of International Business and Economics.

CCBC’s China Ready Series Third Edition schedule and topics to be covered include:

• Session #1: Exporting to China – How to Ensure a Smooth and Consistent Experience, September 14, 2022  
• Session #2: The E-commerce Revolution – Get Your Product into the World’s Largest Consumer Market, September 21, 2022
• Session #3: Marketing Your Brand Successfully in China, October 5, 2022
• Session #4: Manage Legal Risks and Improve Your Prospects for Early Success in China, October 19, 2022
• Session #5: Guanxi (关系) – Building Social Networks for Better Business, November 2, 2022  
• Session #6: Find the Right Business and Sourcing Partners in China and Asia, November 17, 2022