On March 19, 2024, CCBC and Tmall Global held a seminar in downtown Vancouver. Participants uncovered invaluable insights on expanding their brand in the Chinese e-commerce market, leveraging the robust ecosystem provided by Tmall Global. The event was especially beneficial for companies involved in health products, as experts from the Tmall Global Health Category Team, from Alibaba headquarters in Hangzhou, China, were available to share their insights.

 

Expert speakers covered key topics such as navigating the Chinese e-commerce landscape, with a particular focus on the health product market industry in China, and strategies for successful collaboration with Tmall Global. Additionally, the critical importance of safeguarding IP rights on e-commerce platforms while expanding internationally was addressed, providing attendees with essential insights on how best to protect their brand. Attendees had the opportunity to take part in B2B meetings with the Tmall Global team in the afternoon, alongside service providers that could assist with their China e-commerce growth. These curated meetings offered unparalleled opportunities for networking and collaboration within the Tmall Global ecosystem.

 

Click here to see more photos.

 

Agenda:
8:30 am PDT: Registration and Networking
9:00 am PDT: Business Seminar Presentations and Panel Discussion

• What is Tmall Global and Alibaba Group? Learn about China’s leading e-commerce company
• Health consumer goods market trends, opportunities, and category focus from the visiting Tmall Global HQ team from Hangzhou, China
• How to onboard with Tmall Global – business solutions explained
• Hear firsthand experiences from a Tmall Global seller/merchant, a Tmall Partner, and service providers
• Understand essential steps to protect your IP when selling on Chinese e-commerce platforms

12:10 pm PDT: Networking Lunch
1:10 pm PDT: B2B Meetings with Tmall Global

 

Recording:
A recording of the Business Seminar Presentations and Panel Discussion is available. Please contact your regional Chapter Director to request access:

 

• • Atlantic Chapter: Edward Dai
  • Quebec Chapter: David Perez-Des Rosiers
  • Ontario Chapter: Jeff Zhang, Yuli Liu
  • Prairies Chapter and Territories: Lotta Ygartua
  • British Columbia Chapter: Lotta Ygartua
  • Beijing Chapter: Candice Zhao
  • Shanghai Chapter: Edward Dai

Tickets: Free of charge; registration included coffee breaks and networking lunch

 

Venue: Pavilion Ballroom, Sheraton Wall Centre, 1000 Burrard Street, Vancouver, BC

 

About Tmall Global and the Team:
Tmall Global is the leading cross-border B2C ecommerce platform in China under Alibaba Group. Click on this link to learn more about the platform.

 

 

Allen Lei
Business Development America’s Regional Head
Taobao&Tmall Group, Alibaba
Hangzhou HQ

 

 

Jill Wang
Head of Health Team
Tmall Global, Taobao&Tmall Group, Alibaba
Hangzhou HQ

 

 

Yuan ZHOU
Head of Health Food & Nutraceutical Category
Tmall Global Taobao&Tmall Group, Alibaba
Hangzhou HQ

 

 

Elvis Pang
Head of Nutrition Marketing
Tmall Global Taobao&Tmall Group, Alibaba
Hangzhou HQ

 

 

Nicole Lin
Business Development Country Manager
Tmall Global, Taobao&Tmall Group, Alibaba
Vancouver office

 

Nicole Lin joined Alibaba, Tmall Global in 2018, and has since worked as a BD manager for the Americas region, and category manager for the Tmall Overseas Fulfilment team. Ms. Lin has extensive work experience in both FMCG and luxury retail, and is now focusing on helping Canadian brands and partners tapping into China through cross-border e-commerce.

 

About the Speakers:

 

Joyce Lee
Partner and Chair of Asia Group
McCarthy Tétrault LLP

 

Joyce Lee brings a unique perspective to her practice, skillfully uniting Canadian companies seeking Chinese investors with Chinese companies looking to expand into North America. She also regularly advises corporate executives in the financial sector about taking advantage of opportunities and navigating risk.

 

Born and raised in Hong Kong and with over 20 years experience working in the North American marketplace, Ms. Lee has both the cultural and business skills necessary to view potential deals from each party’s perspective. Her communication skills – she speaks English, Mandarin and Cantonese fluently – smoothly guide Asian companies into Canada, including joint ventures in mining and other natural resources sectors; and, the technology, life science and real estates industries.

 

Leadership teams from across Canada and Asia, including public companies listed on TSX, NYSE, HK Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange asset management companies and investment firms, frequently solicit Ms. Lee’s advice on how to grow their business and make strategic moves in the marketplace, whether within Canada or abroad. 

 

As Chair of the firm’s Asia Group and a regular speaker at conferences and seminars focused on business from China and the Asia Pacific region, Ms. Lee has earned an international reputation as an authority in her field.

 

 

Sudha Kshatriya
Trade Commissioner, Consumer Products
Global Affairs Canada

 

 

Allison Boulton
Principal
Aslin Canada

 

 

Kate Liang
Key Account Manager
WPIC Marketing + Technologies

 

A key member of WPIC’s brand management practice, Kate Liang has a decade of experience managing and growing brands in China.

 

At WPIC, Ms. Liang deploys her skillset to craft go-to-market strategies for Canadian and Western consumer brands in China. With experience in marketing, operations, strategy, and project management, Ms. Liang excels in bridging the gap between clients’ objectives and operational success. Ms. Liang has a robust understanding of Chinese consumer trends, branding tactics, and digital platforms, and she has helped brands from every product category capitalize on growing Chinese consumer demand.

 

 

Christophe Moreira
Sr. Director of International Sales
Factors Group of Nutritional Companies Inc.

 

 

David Spratley
Partner, Trademark Agent
DLA Piper

 

David Spratley is a partner in DLA Piper (Canada) LLP’s Intellectual Property and Technology group. He ‎advises clients on a wide range of intellectual property, information technology, privacy, e-commerce ‎issues and related issues. Mr. Spratley helps with creating, protecting, enforcing and commercializing ‎trademarks, copyright and other technology, drafting and negotiating IT outsourcing and services ‎agreements and cloud computing agreements, implementing e-commerce solutions, drafting web site ‎terms of use, and developing, distributing, licensing and supporting software, video games and other ‎technology. As well, he assists clients in complying with federal and provincial privacy legislation ‎‎(including through privacy audits and drafting privacy consents and policies), Canada’s Anti-Spam ‎Legislation (CASL), promotional contest laws and gift card laws. He also advises on IP, IT, privacy, and ‎related aspects of commercial transactions. Mr. Spratley is recognized by Best Lawyers in Canada for ‎technology law, intellectual property law, and information technology law.‎

 

 

Hong YANG
Founder and President
CAC Group

 

Hong YANG, President of Canada’s CAC Group, has been recognized for his exceptional scientific research achievements and profound academic background. For over two decades, he has actively promoted trade and economic cooperation between North America and Asia. Since establishing the CAC Group in 1999, Mr. Yang has focused on industrial product trade. In the past decade, he expanded his entrepreneurial efforts into the natural health food sector by founding CAC Natural Foods Company and successfully introducing the Webber Naturals brand to the Chinese market, becoming a leader and advocate for healthy living. In the Internet era, Mr. Yang is committed to building a digital international trade platform to serve more trading companies in China and Canada.

 

 

William Xie
CEO
CAC Group

 

As the CEO of CAC Group, William Xie is dedicated to driving the digital transformation and digital marketing development of the CAC Group, leveraging his 30 years of professional experience in Canada and China. With extensive expertise in e-commerce operations, technology management, and business risk control, Mr. Xie has held positions in global Fortune 500 companies such as Alibaba, Amazon, Alipay, and Maersk. His leadership and insight enable CAC Group to make steady progress in its digital transformation, aiming to achieve outstanding success.

 

 

Maggie Yu
CFO
JustOrder

 

Maggie Yu is a dynamic professional with extensive expertise in international trading business and market access solutions. With a focus on the Canadian brands entering the Chinese retail market, she serves as the key account manager of the TP (“Trading Partner”) service division of JustOrder. With over a decade of experience in brand management, sales & distribution, and social media marketing, Ms. Yu brings a wealth of experience in navigating complex market landscapes and forging strategic partnerships to facilitate market entry and expansion. Known for her strategic mindset and exceptional client management skills, Ms. Yu is committed to empowering the Canadian brands, especially in the FMCG (fast-moving consumer goods) industry, to thrive in the competitive Chinese retail market.