CCBC’s China Ready Webinar Series is back for its third edition with another set of educational webinars to fill your China toolbox. Introduced in 2020, this series provides SME executives with the knowledge and insight needed to launch into the China market successfully. Designed for those considering China for trade diversification or who are curious but not sure where to start, the modules in this series cover a range of topics related to doing business in China. As China’s middle class continues to grow, a strong demand for Canadian branded products exists.

 

Participants who complete all six sessions will receive a ‘CCBC China Ready’ certificate. Sessions are free of charge for CCBC members; $25+HST per session or $100+HST for all 6 sessions for non-members.

 

China Ready 2022 Series Session #1: Exporting to China – How to Ensure a Smooth and Consistent Experience
September 14, 2022
China is Canada’s second largest export market and Canadian exports to China grew at the highest rate seen since 2018. Exporting goods to China can be both an attractive and daunting experience for small and medium-sized enterprises. The first session of the 2022 China Ready Series explores how to ensure a smooth and consistent export experience to the Chinese market. The session covered what documentation and certifications are required, as well as what SMEs should consider when exporting to China and what sources that can be utilised.

 

The link to the video presentation is available upon request. Please contact your regional Chapter Director to request access:

 

• Atlantic: Edward Dai
• Quebec: David Perez-Des Rosiers
• Ontario: Jeff Zhang
• Prairies/Nunavut/NWT: Lotta Ygartua
• BC/Yukon: Lotta Ygartua
• Beijing: Noah Fraser
• Shanghai: Edward Dai

 

 

Sponsor remarks by:

 

Phillips Richard
Regional Director
CCIC Agri-Food Testing (North America) Inc.

 

 

Gary Scales
Office Lead Partner
McInnes Cooper 

 

 

Tianpeng WANG
CEO and Founder
Trustiics

 

Presentations by:

 

 

Chia Wan LIEW
Chief Representative – Greater China
Export Development Canada

 

Chia Wan LIEW joined Export Development Canada (EDC) in 2008 and has extensive experience in business development, risk assessment, credit underwriting and international trade financing. He was appointed Chief Representative for Greater China and relocated to Shanghai in June 2017. Immediately prior to his current assignment, Chia Wan was EDC’s Chief Representative for the Southeast Asia region based in Singapore. Chia Wan is currently responsible for the overall market coverage strategy for EDC in Greater China. His role includes trade creation, the origination and facilitation of financing transactions with state-owned enterprises (SOEs), large corporations and MNCs in China.

 

 

Ivy Wang
Chief China Representative
Atlantic Canada Business Network (ACBN)

 

Ivy Wang is the China Chief Representative/Managing Director of Atlantic Canada Business Network (ACBN). She was previously a Project Coordinator when she first joined the company in 2005, formerly known as CANLink Global, and was promoted to General Manager of the business development division. Ivy became the Managing Director of CANLink Global and the company was renamed as Atlantic Canada Business Network (ACBN) in 2008. ACBN is a private Canadian company that focuses on Canadian seafood and agri-food business development in China, with offices in Halifax, Shenzhen, and Shanghai.

 

Ivy has over 20 years of business experience dealing with business development at the China marketplace.

 

 

Marie Manning
Vice President of Business Development and Chief Commercial Officer
Halifax International Airport Authority (HIAA)

 

Marie Manning is the Vice President of Business Development and Chief Commercial Officer with Halifax International Airport Authority (HIAA). In this role she is responsible for all commercial activities, including the development of passenger and cargo air services, overseeing land development and concessions, establishing amenities and services to create a positive airport experience for passengers, as well as managing the organization’s reputation and promoting the airport and the region as an attractive location for investment. Over the 18 years in the airport industry, she has led teams that received awards for marketing, public relations, crisis communications, business development and customer experience.

 

Marie holds a Bachelor of Commerce (BComm) Co-op degree from Memorial University of Newfoundland and Labrador and a Masters of Business Administration (MBA) degree from the University of Victoria.

 

 

Alix Li
Chief Representative – Asia
Vancouver Fraser Port Authority

 

Based in Shanghai, Alix was appointed as Vancouver Fraser Port Authority’s Chief Representative – Asia in March 2015. In this role, Alix leads the company’s team of marketing representatives in the promotion of the Vancouver gateway and the development of new trade opportunities in the Asia Pacific region.

 

Prior to his assignment to Shanghai, Alix has been Manager Trade Development for Vancouver Fraser Port Authority since 2009. Alix built strong customer relationships with container shipping lines and major shippers to maintain and grow the container business through the Port of Vancouver. Alix has also worked for the Vancouver Airport Authority as Manager Cargo Marketing from 2006-2009, where he helped expanding the Vancouver International Airport’s profile as a viable air cargo hub to the world’s major airlines and freight forwarders.

 

Alix has an MA degree in Economics from Queen’s University after completing his BA with a joint major in Economics and Comparative Development Studies from Trent University.

 

About the moderator:

 

Edward Dai
Regional Director, Atlantic Canada; Chapter Director, Shanghai
CCBC

 

Edward Dai is responsible for membership services, coordinating trade and investment events in the YZD and South China region, connecting Canadian delegations with municipal- and provincial-level Chinese governments, and promoting bilateral economic relations through his network of contacts across China.

 

Prior to joining CCBC, Edward spent over 17 years in the commercial conference industry. He was involved in large-scale business events, sales, and operations in Asia, Europe, Africa, and Americas, with a focus on the multi-variant China market. With his significant knowledge of the Chinese business community, Edward is able to work with Chinese companies at all levels, from central-state corporations to private firms.

 

Edward is proficient in both English and Chinese. He holds a Bachelor of Economics degree from Shanghai University of International Business and Economics.

 

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CCBC’s China Ready Series Third Edition schedule and topics to be covered include:

 

• Session #1: Exporting to China – How to Ensure a Smooth and Consistent Experience, September 14 , 2022  
• Session #2: The E-commerce Revolution – Get Your Product into the World’s Largest Consumer Market, September 21, 2022
• Session #3: Marketing Your Brand Successfully in China, October 5, 2022
• Session #4: Manage Legal Risks and Improve Your Prospects for Early Success in China, October 19, 2022
• Session #5: Guanxi (关系) – Building Social Networks for Better Business, November 2 , 2022  
• Session #6: Find the Right Business and Sourcing Partners in China and Asia, November 17, 2022