China Market Breakfast Briefing with the Trade Commissioner Service
China Market Breakfast Briefing with the Trade Commissioner Service
Thank you to Dentons Managing Partner John Sandrelli, Dentons Partner Wei Shao, Sungiven Foods CEO Michael Chen, and Sungiven Foods VP of Communications and External Affairs Yajing (ChiChi) WANG for providing remarks. We extend our gratitude to venue host Dentons Canada LLP, and in-kind sponsor Sungiven Foods North America, for generously providing goody bags filled with juice packs, tea, and moon cakes.
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About the Speakers:
Samuel Boateng
Consul & Trade Commissioner
Consulate General of Canada in Shanghai
Samuel Boateng is an international trade professional who works with multinational firms, SMEs and entrepreneurs to develop their international business development strategies and grow their exports. After spending nearly a decade working in international business development and marketing for multimillion dollar brands and start-ups, Samuel believes that it is imperative for companies to think globally while developing their business development strategies no matter what stage they are in. For the past four years, Samuel has been working with Global Affairs Canada’s Trade Commissioner Service to provide strategic international business development advice to Canadian companies in their quest to get export ready and thrive in the global marketplace.
Samuel holds a BA in public policy and administration from York University, a MA in public and international affairs from the University of Ottawa, and holds a CITP®|FIBP® designation from the Forum for International Trade Training (FITT).
Jonathan Brasnett
Second Secretary and Trade Commissioner (Consumer Products)
Trade Commissioner Service
Jonathan Brasnett, Second Secretary and Trade Commissioner (Consumer Products) at the Embassy of Canada to the People’s Republic of China, began his role in Beijing September 2022. He works with a team of highly experienced local staff to promote Canadian brands in a variety of consumer products sub-sectors, from apparel and accessories, home décor and sports equipment, to mother and baby products, natural health products and cosmetics. He helps Canadian companies develop strategies for success in the China market and find suitable partners to facilitate sales through either online or offline channels. Jonathan has had a long-standing interest in China, first coming to Beijing in 2012 to study Mandarin. He has a Bachelor of Arts from McGill University, a Master’s from the University of British Columbia and a PhD from the University of Ottawa, all focusing on Chinese language, culture, history and politics.
About the Trade Commissioner Service:
The Canadian Trade Commissioner Service (TCS) helps Canadian companies and organizations of all sizes grow and operate internationally. Its network of Trade Commissioners in more than 160 cities around the globe can connect businesses and organizations with qualified contacts, funding, and support programs, and provide key information to help seize international opportunities and succeed in markets around the world.
