Deep Dive 1 – Brand growth in China: From product in to money out
Deep Dive 1 – Brand growth in China: From product in to money out
CCBC completed the first Interactive Deep Dive of its virtual event, Riding China’s Economic Wave: The Big Picture and Three Close-Ups, on November 25. Part of a larger program that ran from November 24-27, the virtual event was designed for Canadian companies doing business in China or considering this market in their global business plans. The program allowed participants to gain a better understanding of business in China, the opportunities available and the skills needed to be successful. Attendees received a comprehensive overview of topical business matters, heard case studies and joined a discussion with the speaker to apply learnings to their own companies.
Brand growth in China: From product in to money out
November 25 – 8:00 am – 11:00 am PST / 11:00 am – 2:00 pm EST
Joseph Cooke
Co-founder & President
WPIC Marketing + Technologies
Biography
Having lived in China for several years, his key areas of expertise include e-commerce, analytics, big data insights, website development and deployment, legal setup, licensing, ICP registration, and more.
Awarded British Columbia’s Top Entrepreneur by CIBC, Joseph’s sharp acumen, big-picture thinking and attention to detail have helped numerous clients enter both the China and Japan consumer markets and thrive.
Having earned a reputation as an innovator and problem-solver in Asia’s digital space over the past 15 years, Joseph understands the complexities of global business development, overseas strategic planning and cross-border projects. As such, he serves as a trusted advisor to international organizations including IKEA, Disney, Lululemon, Ford-Lincoln, the Government of Canada, and more.
About WPIC:
WPIC Marketing + Technologies drives online revenue for global brands in China and Japan through data, analytics, e-commerce solutions, essential support services, and more. With over 15 years of Western management and Chinese and Japanese operations in digital and IT sectors, WPIC has successfully deployed and grown over 400 brands in Asia and has global reach across China, Japan, Asia Pacific, North America and Europe.
Attendees gained a high-level introduction about the opportunity that China presents and learn what brands should look for when they’re thinking about approaching the Chinese market. The presentation also highlighted:
- The Alibaba platform and what makes Tmall the key ecosystem in China
- Logistics and operations considerations when entering the market
- What sort of support exists at government level for Canadian brands looking at China market entry
- A case study about how to go “direct” in China; what it has been like to enter Chinese market in the wake of COVID
- Omni-channel success in market – key considerations to ensure your brand is “future-proof” in China
Interested in the video recording or PowerPoint presentation from this Deep Dive? Please contact your Chapter Director to request access:
• Atlantic: Laura Markle
• Quebec: Philippe Jeanneau
• Ontario: Jeff Zhang
• Prairies: Philippe Jeanneau
• BC: Lotta Ygartua
• Beijing: Noah Fraser
• Shanghai: Edward Dai
Tickets:
• Main Seminar: $25+13% HST (members) / $50+13% HST (non-members)
• Main Seminar and Deep Dive Sessions: $50+13% HST (members) / $75+13% HST (non-members)
CCBC thanks CanExport Associations for partial funding support for this program.
