CCBC’s China Ready Learning Webinar Series is designed to provide guidance and expert advice to companies interested in exporting to China. The sixth in the series, E-Commerce 201 – Selling your product in China without having to jump on a plane, was led by Alibaba Group on August 26. In this webinar, Alibaba introduced its complete suite of solutions for brands and retailers to engage with Chinese consumers. Attendees were able to gain a better understanding on how to access the right tools and resources to reach the world’s most dynamic market, and ways to tap into Alibaba’s powerful ecosystem. A Q&A session followed the presentation.

Participants who complete this six-part series will receive an official CCBC China Ready Certificate.

Speakers and topics:

Shanshan Tang

Alibaba Global Business Lead – Canada

Alibaba Group

Shanshan joined Alibaba in 2016, and is now based in Vancouver as lead of Alibaba Global Business in Canada, responsible for the strategic planning and implementation of the globalization of the Alibaba Group ecosystem in Canada. She received an MBA degree from Oxford University and Bachelor’s Degree from UBC. Shanshan’s presentation highlighted Alibaba’s oversea business strategy and how Alibaba is contributing to local SMEs.

Nicole Lin

Business Development Country Manager – Canada

Tmall Global

Nicole joined Alibaba’s Tmall Global in 2018, and has since worked as a Business Development Manager for the Americas region and Category Manager for the Tmall Overseas Fulfillment team. Nicole has extensive work experience in both fast-moving consumer goods and luxury retail, and is now focused on helping Canadian brands and partners tapping into China through cross-border e-commerce.

Rachel Wu

Head of Integrated Marketing, North America

Alibaba Group

Rachel joined Alibaba in 2010 and is now based in California, U.S., as Head of Integrated Marketing (North America), Globalization BU, Alibaba Group. Rachel spoke about Alibaba’s oversea business strategy and how Alibaba is helping local communities during the COVID-19 coronavirus pandemic.

CCBC’s China Ready Learning Webinar Series provides small and medium-sized enterprises (SME) executives with the knowledge and insight needed to help businesses launch into the China market successfully. This introductory six-part series is for those considering China for trade diversification or who are curious but not sure where to start. The six modules in the series cover a range of topics related to doing business in China – conclusion of all six will leave participants ready to consider their next steps. As China enters a phase of ‘rebound spending’ post lockdown, the timing has never been better to seize the potential in this massive consumer market.

Webinar Sessions:

• July 22: China Demystified—10 myth busters about doing business in China
• July 29: Chinese Business Culture and Gift Giving—Better understand your interactions with Chinese counterparts
• August 5: Getting Your Product Certified and China Ready—Simplifying the import license and compliance process
• August 12: A Guide to Exporting to China
• August 20: IP in China 2020—No longer a barrier to taking on the China market
• August 26: E-Commerce 201—Selling your product in China without having to jump on a plane

This session was free of charge for CCBC members in good standing, C$25+HST for non-members.