Marketing in China is no different. On the other hand, marketing tools are, in many cases, very specific to China. In a webinar on April 8 moderated by Philippe Jeanneau, Director of the CCBC Prairies and Quebec Chapters, we studied the benefits and marketing strategies offered by WeChat mini programs.

Many people outside of China know that WeChat messaging is a must-have. In contrast, WeChat is much more than a messaging app. WeChat is a complete ecosystem of messaging, social networks, payment portal, etc.

Mini-programs are mini-applications built within the WeChat platform. WeChat allows third-party companies to develop mini programs that provide advanced functionality to users that can run inside the app.

“Mini-programs are a kind of application that doesn’t need to be downloaded or installed to be used. They realize the dream that apps can be accessed anywhere. Users simply scan or search to open the app. They use it and then exit the app, so you don’t have to worry if you’ve installed too many apps. The apps can be anywhere, you can use them anytime, but you don’t have to install anything.”

– Allan Zhang, Founder of WeChat

If your China go-to-market strategy doesn’t incorporate WeChat, your business is unlikely to have the success it deserves, and WeChat’s mini programs are certainly worth your attention.

Clement Ledormeur, Managing Director at 31Ten, presented the workings and strategic advantages of WeChat mini programs.

Juan Sun, Expert Advisor at Investissement Québec International, presented the range of export support services and solutions offered by Investissement Québec International.

This presentation was delivered in French, and was free of charge for CCBC members, $25+tax for non-members.

The link to the video presentation is available upon request. Please contact your regional Chapter Director to request access:

The Speakers

Clement Ledormeur

General Manager

31Ten

Clement is the Managing Director and Partner at 31Ten, a 15-person independent digital agency based in Shanghai that builds fantastic digital solutions that meet performance benchmarks in the Chinese market, 80% of which integrate with WeChat.

Clement has led more than 40 projects with international brands or groups such as Shiseido, Sisley, Bioderma, Starbucks, Club Med, LVMH, Richemont Group, Softbank, UEFA, Ubisoft, Canada Goose, etc.

Clement has relevant experience in developing booking engine systems as well as integrating CRM and other third parties. He manages the project from start to finish. He is also very passionate about web analytics and user experience, having worked on workshops and reports on these topics with his clients.

Juan Sun

Expert Advisor, Export Department

Asia-Pacific and Oceania markets – Investissement Québec International