{"id":54742,"date":"2020-11-25T17:33:58","date_gmt":"2020-11-25T22:33:58","guid":{"rendered":"https:\/\/ccbc.com\/?p=54742"},"modified":"2020-12-07T23:49:00","modified_gmt":"2020-12-08T04:49:00","slug":"deep-dive-1-brand-growth-in-china","status":"publish","type":"post","link":"https:\/\/ccbc.com\/zh-hans\/ccbc-past-events\/deep-dive-1-brand-growth-in-china\/","title":{"rendered":"Deep Dive 1 – Brand growth in China: From product in to money out"},"content":{"rendered":"[et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”on|on|off” _builder_version=”3.23.3″ background_image=”https:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg” custom_padding=”||75px|”][et_pb_fullwidth_post_title author=”off” comments=”off” featured_image=”off” text_color=”light” disabled_on=”off|off|” _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”50px|||”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”||on” _builder_version=”3.23.3″ background_image=”https:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg” custom_padding=”||75px|”][et_pb_fullwidth_post_title author=”off” comments=”off” featured_image=”off” text_color=”light” disabled_on=”off|off|” admin_label=”Fullwidth Post Title – mobile ” _builder_version=”3.23.3″ title_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”50px|||” title_font_size_tablet=”” title_font_size_phone=”” title_font_size_last_edited=”on|tablet” z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row column_structure=”2_3,1_3″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Event information” _builder_version=”4.7.4″]\n

CCBC completed the first Interactive Deep Dive of its virtual event, Riding China\u2019s Economic Wave: The Big Picture and Three Close-Ups<\/a>, on November 25. Part of a larger program that ran from November 24-27, the virtual event was designed for Canadian companies doing business in China or considering this market in their global business plans. The program allowed participants to gain a better understanding of business in China, the opportunities available and the skills needed to be successful. Attendees received a comprehensive overview of topical business matters, heard case studies and joined a discussion with the speaker to apply learnings to their own companies.<\/p>\n

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Brand growth in China: From product in to money out<\/strong><\/p>\n

November 25 \u2013 8:00 am \u2013 11:00 am PST \/ 11:00 am \u2013 2:00 pm EST<\/em><\/p>\n

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Joseph Cooke<\/strong>
Co-founder & President<\/em>
WPIC Marketing + Technologies<\/em><\/p>\n

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Biography<\/span><\/span><\/h3>\n\t\t\t\t\t
Joseph Cooke is the Co-founder and President of WPIC Marketing + Technologies.<\/p>\n

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Having lived in China for several years, his key areas of expertise include e-commerce, analytics, big data insights, website development and deployment, legal setup, licensing, ICP registration, and more.<\/p>\n

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Awarded British Columbia\u2019s Top Entrepreneur by CIBC, Joseph\u2019s sharp acumen, big-picture thinking and attention to detail have helped numerous clients enter both the China and Japan consumer markets and thrive.<\/p>\n

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Having earned a reputation as an innovator and problem-solver in Asia\u2019s digital space over the past 15 years, Joseph understands the complexities of global business development, overseas strategic planning and cross-border projects. As such, he serves as a trusted advisor to international organizations including IKEA, Disney, Lululemon, Ford-Lincoln, the Government of Canada, and more.<\/p>\n

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About WPIC:<\/strong><\/p>\n

WPIC Marketing + Technologies drives online revenue for global brands in China and Japan through data, analytics, e-commerce solutions, essential support services, and more. With over 15 years of Western management and Chinese and Japanese operations in digital and IT sectors, WPIC has successfully deployed and grown over 400 brands in Asia and has global reach across China, Japan, Asia Pacific, North America and Europe.<\/div>\n\t\t\t\t<\/div>\n

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Attendees gained a high-level introduction about the opportunity that China presents and learn what brands should look for when they\u2019re thinking about approaching the Chinese market. The presentation also highlighted:<\/p>\n

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