Partner and Chair of Asia Group
McCarthy T\u00e9trault LLP<\/em><\/p>\n <\/p>\n
Joyce Lee brings a unique perspective to her practice, skillfully uniting Canadian companies seeking Chinese investors with Chinese companies looking to expand into North America. She also regularly advises corporate executives in the financial sector about taking advantage of opportunities and navigating risk.<\/p>\n
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Born and raised in Hong Kong and with over 20 years experience working in the North American marketplace, Ms. Lee has both the cultural and business skills necessary to view potential deals from each party\u2019s perspective. Her communication skills \u2013 she speaks English, Mandarin and Cantonese fluently \u2013 smoothly guide Asian companies into Canada, including joint ventures in mining and other natural resources sectors; and, the technology, life science and real estates industries.<\/p>\n
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Leadership teams from across Canada and Asia, including public companies listed on TSX, NYSE, HK Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange asset management companies and investment firms, frequently solicit Ms. Lee\u2019s advice on how to grow their business and make strategic moves in the marketplace, whether within Canada or abroad.\u00a0<\/p>\n
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As Chair of the firm\u2019s Asia Group and a regular speaker at conferences and seminars focused on business from China and the Asia Pacific region, Ms. Lee has earned an international reputation as an authority in her field.<\/p>\n
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![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Sudha-Kshatriya-Global-Affairs-square-150x150.jpg\")
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Sudha Kshatriya<\/strong>
Trade Commissioner, Consumer Products<\/em>
Global Affairs Canada<\/em><\/p>\n <\/p>\n
![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Allison-Boulton_Aslin-Canada-square-150x150.jpg\")
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Allison Boulton<\/strong>
Principal<\/em>
Aslin Canada<\/em><\/p>\n <\/p>\n
![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Kate-Liang-WPIC-150x150.jpg\")
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Kate Liang
<\/strong>Key Account Manager
WPIC Marketing + Technologies<\/em><\/p>\n <\/p>\n
A key member of WPIC’s brand management practice, Kate Liang has a decade of experience managing and growing brands in China.<\/p>\n
<\/p>\n
At WPIC, Ms. Liang deploys her skillset to craft go-to-market strategies for Canadian and Western consumer brands in China. With experience in marketing, operations, strategy, and project management, Ms. Liang excels in bridging the gap between clients’ objectives and operational success. Ms. Liang has a robust understanding of Chinese consumer trends, branding tactics, and digital platforms, and she has helped brands from every product category capitalize on growing Chinese consumer demand.<\/p>\n
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![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Christophe-Moreira-__B-square-1-150x150.jpg\")
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<\/p>\n
Christophe Moreira<\/strong>
Sr. Director of International Sales<\/em>
Factors Group of Nutritional Companies Inc.<\/em><\/p>\n <\/p>\n
![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/david.spratley-head-shot-150x150.jpg\")
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<\/p>\n
David Spratley<\/strong>
Partner, <\/span>Trademark Agent<\/em>
DLA Piper<\/em><\/p>\n <\/p>\n
David Spratley is a partner in DLA Piper (Canada) LLP\u2019s Intellectual Property and Technology group. He \u200eadvises clients on a wide range of intellectual property, information technology, privacy, e-commerce \u200eissues and related issues. Mr. Spratley helps with creating, protecting, enforcing and commercializing \u200etrademarks, copyright and other technology, drafting and negotiating IT outsourcing and services \u200eagreements and cloud computing agreements, implementing e-commerce solutions, drafting web site \u200eterms of use, and developing, distributing, licensing and supporting software, video games and other \u200etechnology. As well, he assists clients in complying with federal and provincial privacy legislation \u200e\u200e(including through privacy audits and drafting privacy consents and policies), Canada\u2019s Anti-Spam \u200eLegislation (CASL), promotional contest laws and gift card laws. He also advises on IP, IT, privacy, and \u200erelated aspects of commercial transactions. Mr. Spratley is recognized by Best Lawyers in Canada for \u200etechnology law, intellectual property law, and information technology law.\u200e<\/p>\n
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![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Hong-YANG-CAC-Group-square-150x150.jpg\")
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<\/p>\n
Hong YANG<\/strong>
Founder and President<\/em>
CAC Group<\/em><\/p>\n <\/p>\n
Hong YANG, President of Canada’s CAC Group, has been recognized for his exceptional scientific research achievements and profound academic background. For over two decades, he has actively promoted trade and economic cooperation between North America and Asia. Since establishing the CAC Group in 1999, Mr. Yang has focused on industrial product trade. In the past decade, he expanded his entrepreneurial efforts into the natural health food sector by founding CAC Natural Foods Company and successfully introducing the Webber Naturals brand to the Chinese market, becoming a leader and advocate for healthy living. In the Internet era, Mr. Yang is committed to building a digital international trade platform to serve more trading companies in China and Canada.<\/p>\n
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![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/William-Xie-square-150x150.jpg\")
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<\/p>\n
William Xie<\/strong>
CEO <\/em>
CAC Group<\/em><\/p>\n <\/p>\n
As the CEO of CAC Group, William Xie is dedicated to driving the digital transformation and digital marketing development of the CAC Group, leveraging his 30 years of professional experience in Canada and China. With extensive expertise in e-commerce operations, technology management, and business risk control, Mr. Xie has held positions in global Fortune 500 companies such as Alibaba, Amazon, Alipay, and Maersk. His leadership and insight enable CAC Group to make steady progress in its digital transformation, aiming to achieve outstanding success.<\/p>\n
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![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Maggie-Yu-JustOrder-square-150x150.jpg\")
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<\/p>\n
Maggie Yu
<\/strong>CFO<\/em>
JustOrder<\/em><\/p>\n <\/p>\n
Maggie Yu is a dynamic professional with extensive expertise in international trading business and market access solutions. With a focus on the Canadian brands entering the Chinese retail market, she serves as the key account manager of the TP (\u201cTrading Partner\u201d) service division of JustOrder. With over a decade of experience in brand management, sales & distribution, and social media marketing, Ms. Yu brings a wealth of experience in navigating complex market landscapes and forging strategic partnerships to facilitate market entry and expansion. Known for her strategic mindset and exceptional client management skills, Ms. Yu is committed to empowering the Canadian brands, especially in the FMCG (fast-moving consumer goods) industry, to thrive in the competitive Chinese retail market.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb72685,72682,72691,72697,72709,72712,72706,72671,72674,72688,72694″ posts_number=\u00a0\u00bb16″ show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb zoom_icon_color=\u00a0\u00bb#e3002b\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ pagination_font_size_tablet=\u00a0\u00bb51″ pagination_line_height_tablet=\u00a0\u00bb2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"
On March 19, 2024, CCBC and Tmall Global held a seminar in downtown Vancouver. Participants uncovered invaluable insights on expanding their brand in the Chinese e-commerce market, leveraging the robust […]<\/p>\n","protected":false},"author":1485,"featured_media":72679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-72656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccbc-past-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/72656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/users\/1485"}],"replies":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/comments?post=72656"}],"version-history":[{"count":15,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/72656\/revisions"}],"predecessor-version":[{"id":76411,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/72656\/revisions\/76411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/media\/72679"}],"wp:attachment":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/media?parent=72656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/categories?post=72656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/tags?post=72656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/strong><\/p>\n![\"\"](\"https:\/\/ccbc.com\/wp-content\/uploads\/2024\/02\/Jill-Wang-photo-150x150.jpg\")
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