{"id":54742,"date":"2020-11-25T17:33:58","date_gmt":"2020-11-25T22:33:58","guid":{"rendered":"https:\/\/ccbc.com\/?p=54742"},"modified":"2020-12-07T23:49:00","modified_gmt":"2020-12-08T04:49:00","slug":"deep-dive-1-brand-growth-in-china","status":"publish","type":"post","link":"https:\/\/ccbc.com\/fr\/ccbc-past-events\/deep-dive-1-brand-growth-in-china\/","title":{"rendered":"Deep Dive 1 – Brand growth in China: From product in to money out"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3″ background_image=\u00a0\u00bbhttps:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb||75px|\u00a0\u00bb][et_pb_fullwidth_post_title author=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bb||on\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3″ background_image=\u00a0\u00bbhttps:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb||75px|\u00a0\u00bb][et_pb_fullwidth_post_title author=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|\u00a0\u00bb admin_label=\u00a0\u00bbFullwidth Post Title – mobile \u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3″ title_font_size=\u00a0\u00bb18px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb z_index_tablet=\u00a0\u00bb500″ title_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb title_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb title_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb meta_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb meta_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb meta_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.22″][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ _builder_version=\u00a0\u00bb3.25″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbEvent information\u00a0\u00bb _builder_version=\u00a0\u00bb4.7.4″]\n

CCBC completed the first Interactive Deep Dive of its virtual event, Riding China\u2019s Economic Wave: The Big Picture and Three Close-Ups<\/a>, on November 25. Part of a larger program that ran from November 24-27, the virtual event was designed for Canadian companies doing business in China or considering this market in their global business plans. The program allowed participants to gain a better understanding of business in China, the opportunities available and the skills needed to be successful. Attendees received a comprehensive overview of topical business matters, heard case studies and joined a discussion with the speaker to apply learnings to their own companies.<\/p>\n

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Brand growth in China: From product in to money out<\/strong><\/p>\n

November 25 \u2013 8:00 am \u2013 11:00 am PST \/ 11:00 am \u2013 2:00 pm EST<\/em><\/p>\n

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Joseph Cooke<\/strong>
Co-founder & President<\/em>
WPIC Marketing + Technologies<\/em><\/p>\n

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Biography<\/span><\/span><\/h3>\n\t\t\t\t\t
Joseph Cooke is the Co-founder and President of WPIC Marketing + Technologies.<\/p>\n

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Having lived in China for several years, his key areas of expertise include e-commerce, analytics, big data insights, website development and deployment, legal setup, licensing, ICP registration, and more.<\/p>\n

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Awarded British Columbia\u2019s Top Entrepreneur by CIBC, Joseph\u2019s sharp acumen, big-picture thinking and attention to detail have helped numerous clients enter both the China and Japan consumer markets and thrive.<\/p>\n

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Having earned a reputation as an innovator and problem-solver in Asia\u2019s digital space over the past 15 years, Joseph understands the complexities of global business development, overseas strategic planning and cross-border projects. As such, he serves as a trusted advisor to international organizations including IKEA, Disney, Lululemon, Ford-Lincoln, the Government of Canada, and more.<\/p>\n

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About WPIC:<\/strong><\/p>\n

WPIC Marketing + Technologies drives online revenue for global brands in China and Japan through data, analytics, e-commerce solutions, essential support services, and more. With over 15 years of Western management and Chinese and Japanese operations in digital and IT sectors, WPIC has successfully deployed and grown over 400 brands in Asia and has global reach across China, Japan, Asia Pacific, North America and Europe.<\/div>\n\t\t\t\t<\/div>\n

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Attendees gained a high-level introduction about the opportunity that China presents and learn what brands should look for when they\u2019re thinking about approaching the Chinese market. The presentation also highlighted:<\/p>\n

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