{"id":51459,"date":"2020-07-13T15:49:35","date_gmt":"2020-07-13T19:49:35","guid":{"rendered":"https:\/\/ccbc.com\/?p=51459"},"modified":"2020-07-13T16:31:02","modified_gmt":"2020-07-13T20:31:02","slug":"leveraging-e-commerce-to-reach-the-chinese-market","status":"publish","type":"post","link":"https:\/\/ccbc.com\/fr\/ccbc-past-events\/leveraging-e-commerce-to-reach-the-chinese-market\/","title":{"rendered":"Leveraging E-Commerce to Reach the Chinese Market: Launch Your Brand in China in 30 Days"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3&Prime; background_image=\u00a0\u00bbhttps:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb||75px|\u00a0\u00bb][et_pb_fullwidth_post_title author=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb disabled_on=\u00a0\u00bb||on\u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3&Prime; background_image=\u00a0\u00bbhttps:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb||75px|\u00a0\u00bb][et_pb_fullwidth_post_title author=\u00a0\u00bboff\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|\u00a0\u00bb admin_label=\u00a0\u00bbFullwidth Post Title &#8211; mobile \u00a0\u00bb _builder_version=\u00a0\u00bb3.23.3&Prime; title_font_size=\u00a0\u00bb18px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb title_font_size_tablet=\u00a0\u00bb\u00a0\u00bb title_font_size_phone=\u00a0\u00bb\u00a0\u00bb title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb z_index_tablet=\u00a0\u00bb500&Prime; title_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb title_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb title_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb meta_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb meta_text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb meta_text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_shadow_vertical_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_shadow_blur_strength_tablet=\u00a0\u00bb1px\u00a0\u00bb][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.22&Prime;][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb3.25&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbEvent information\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.9&Prime; hover_enabled=\u00a0\u00bb0&Prime;]\n<p>On the heels of the successful launch of the world\u2019s first China E-commerce Accelerator, CCBC and WPIC Marketing + Technologies partnered to assist members in need of rapid APAC market access. On Monday, July 13 at 2 pm EST, CCBC and WPIC held an exclusive webinar focused on how Canadian brands can expand into the Chinese e-commerce market in 30 days or less.<\/p>\n<p>&nbsp;<\/p>\n<p>Moderated by CCBC Executive Director and COO Sarah Kutulakos, the webinar featured a presentation and fireside chat with Joseph Cooke, Co-founder and President of WPIC, and addressed:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Concrete steps on how companies can launch in the Chinese market in under 30 days<\/li>\n<li>Which Canadian sectors are poised to succeed online in China in the second half of 2020 and beyond<\/li>\n<li>Administrative, legal, financial and logistical first steps<\/li>\n<li>Domestic tax and regulatory requirements<\/li>\n<li>Any impacts of COVID-19 on consumer demand in Greater China<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>After the webinar, WPIC staff will be available to set up one-on-one sessions with participants to assist with China market entry planning.<\/p>\n<p>&nbsp;<\/p>\n<p>This webinar was free of charge for all CCBC members and non-members.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About the speaker:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51182 aligncenter size-thumbnail\" src=\"https:\/\/ccbc.com\/wp-content\/uploads\/2020\/06\/Cropped-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p><strong>Joseph Cooke<\/strong><br \/><em>Co-founder and President, WPIC Marketing + Technologies<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Joseph Cooke is the Co-founder and President of WPIC Marketing + Technologies. Having lived in China for several years, his key areas of expertise include e-commerce, analytics, big data insights, website development and deployment, legal setup, licensing, ICP registration, and more.<\/p>\n<p>&nbsp;<\/p>\n<p>Awarded British Columbia\u2019s Top Entrepreneur by CIBC, Joseph\u2019s sharp acumen, big-picture thinking and attention to detail have helped numerous clients enter both the China and Japan consumer markets and thrive.<\/p>\n<p>&nbsp;<\/p>\n<p>Having earned a reputation as an innovator and problem-solver in Asia\u2019s digital space over the past 15 years, Joseph understands the complexities of global business development, overseas strategic planning and cross-border projects. As such, he serves as a trusted advisor to international organizations including IKEA, Disney, Lululemon, Ford-Lincoln, the Government of Canada, and more.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About the moderator:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50001 aligncenter size-thumbnail\" src=\"https:\/\/ccbc.com\/wp-content\/uploads\/2020\/05\/Sarah-Kutulakos-Executive-Director-CCBC-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p><strong>Sarah Kutulakos<\/strong><br \/><em>Executive Director and COO, CCBC<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Sarah joined the CCBC in 2007 and has since revitalized CCBC\u2019s role as Canada\u2019s premier bilateral trade and investment organization. Sarah has re-centered the Council\u2019s activities around providing business services, catalyzing business growth and activity, and advocating for stronger Sino-Canadian bilateral trade and investment. This has resulted in extensive public outreach activities, internal infrastructure improvements, the launch of new programs such as the Business Incubation Centre, and thriving member relations.<\/p>\n<p>&nbsp;<\/p>\n<p>Prior to joining CCBC, Sarah worked for 11 years in marketing, product development, and management with a major multinational corporation, where she had multiple assignments involving China. Sarah managed worldwide product businesses that marketed to China and used China-based sources of supply. She was also involved in several projects requiring cooperation with the Chinese government. Sarah has led both established and start-up businesses within the context of a global corporation and has broad emerging market business experience, and has been involved in the Greater China region since the late 1980\u2019s when she lived and worked in Taiwan. There, she was the first non-Chinese employee of a local high-tech start-up firm, where she gained a deep understanding of Chinese business practices.<\/p>\n<p>&nbsp;<\/p>\n<p>A fluent Mandarin speaker, Sarah\u2019s interest in China began at the University of Wisconsin, where she studied Chinese, marketing, and international business. She holds an MBA in finance and operations from the Simon School of Business at the University of Rochester. She frequently speaks on China issues, including marketing, trade, investment, and Canada-China relations.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb51470,51473,51476&Prime; posts_number=\u00a0\u00bb3&Prime; show_title_and_caption=\u00a0\u00bboff\u00a0\u00bb show_pagination=\u00a0\u00bboff\u00a0\u00bb zoom_icon_color=\u00a0\u00bb#e3002b\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.9&Prime; pagination_font_size_tablet=\u00a0\u00bb51&Prime; pagination_line_height_tablet=\u00a0\u00bb2&Prime;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>On the heels of the successful launch of the world\u2019s first China E-commerce Accelerator, CCBC and WPIC Marketing + Technologies partnered to assist members in need of rapid APAC market access. On Monday, July 13 at 2 pm EST, CCBC and WPIC held an exclusive webinar focused on how Canadian brands can expand into the Chinese e-commerce market in 30 days or less.<\/p>\n","protected":false},"author":1485,"featured_media":51473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-51459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccbc-past-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/51459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/users\/1485"}],"replies":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/comments?post=51459"}],"version-history":[{"count":5,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/51459\/revisions"}],"predecessor-version":[{"id":51485,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/51459\/revisions\/51485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/media\/51473"}],"wp:attachment":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/media?parent=51459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/categories?post=51459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/tags?post=51459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}