{"id":36580,"date":"2018-02-21T15:11:05","date_gmt":"2018-02-21T20:11:05","guid":{"rendered":"https:\/\/ccbc.com\/?p=36580"},"modified":"2018-02-23T14:27:58","modified_gmt":"2018-02-23T19:27:58","slug":"canada-china-year-of-tourism-brand-canada","status":"publish","type":"post","link":"https:\/\/ccbc.com\/fr\/ccbc-in-the-news\/canada-china-year-of-tourism-brand-canada\/","title":{"rendered":"Canada-China Year of Tourism a Chance to Elevate Brand Canada"},"content":{"rendered":"[et_pb_section bb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bbon\u00a0\u00bb specialty=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.95″ background_image=\u00a0\u00bbhttps:\/\/ccbc.com\/wp-content\/uploads\/2017\/07\/hero-single-event-1.jpg\u00a0\u00bb custom_padding=\u00a0\u00bb||75px|\u00a0\u00bb][et_pb_fullwidth_post_title _builder_version=\u00a0\u00bb3.0.95″ title=\u00a0\u00bbon\u00a0\u00bb meta=\u00a0\u00bbon\u00a0\u00bb author=\u00a0\u00bboff\u00a0\u00bb date=\u00a0\u00bbon\u00a0\u00bb categories=\u00a0\u00bbon\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb featured_placement=\u00a0\u00bbbelow\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb text_background=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||\u00a0\u00bb \/][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1″][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text admin_label=\u00a0\u00bbArticle\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.95″ background_layout=\u00a0\u00bblight\u00a0\u00bb]\n

This article appeared a <\/em>Globe and Mail content piece on February 15, 2018, with an interview with Sarah Kutulakos<\/strong><\/a>, the Executive Director of CCBC. To read the full article, please click on the link below.<\/em><\/p>\n

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With its wide-open spaces, clean environment, natural beauty and multicultural hubs, Canada has much to offer for Chinese travellers, and declaring 2018 the Canada-China Year of Tourism aims to boost not only awareness of our country as a travel destination but also the number of visitors. The goal? To double the number of Chinese tourists coming to Canada by 2021.<\/p>\n

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Along with education, tourism is a valuable export opportunity for Canada, believes Sarah Kutulakos, executive director of the Canada China Business Council. With over 1.8 million Canadian jobs related to the tourism sector and an annual $20-billion contribution from international visitors, tourism is already an important part of the economy.<\/p>\n

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To build on this potential and capitalize on the China-Canada connection, Kutulakos suggests getting to know would-be visitors. \u00ab\u00a0Ten years ago, Chinese tourists would typically travel in tour groups, but today, we see more and more independent travellers. This creates a market for more customized experiences,\u00a0\u00bb she says.<\/p>\n

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>> Continue reading this article on The Globe and Mail<\/em> website. <\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1″ fullwidth=\u00a0\u00bboff\u00a0\u00bb specialty=\u00a0\u00bboff\u00a0\u00bb][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_nav _builder_version=\u00a0\u00bb3.0.95″ prev_text=\u00a0\u00bbPrevious Post\u00a0\u00bb next_text=\u00a0\u00bbNext Post\u00a0\u00bb in_same_term=\u00a0\u00bboff\u00a0\u00bb show_prev=\u00a0\u00bbon\u00a0\u00bb show_next=\u00a0\u00bbon\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

With its wide-open spaces, clean environment, natural beauty and multicultural hubs, Canada has much to offer for Chinese travellers, and declaring 2018 the Canada-China Year of Tourism aims to boost not only awareness of our country as a travel destination but also the number of visitors. The goal? To double the number of Chinese tourists coming to Canada by 2021.<\/p>\n","protected":false},"author":1687,"featured_media":33531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[157,158],"tags":[],"class_list":["post-36580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccbc-in-the-news","category-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/36580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/users\/1687"}],"replies":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/comments?post=36580"}],"version-history":[{"count":5,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/36580\/revisions"}],"predecessor-version":[{"id":36581,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/posts\/36580\/revisions\/36581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/media\/33531"}],"wp:attachment":[{"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/media?parent=36580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/categories?post=36580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccbc.com\/fr\/wp-json\/wp\/v2\/tags?post=36580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}